Podcast

Two Birds – One Stone

If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two. Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but …

Beat The Good ‘Ole Boys

As a marketer, you’re probably familiar with some of the marketing gurus, experts and legends. While they can be great people to learn from, the marketing world makes you feel like they guard the chest filled with secrets to marketing success—and you can only get a key by dumping your net worth into their bank …

You Can’t Hack This

If you’re in online marketing, you know marketers constantly rip off each other. Once an idea or a marketing strategy makes money in one market, competitors swarm to replicate the idea and implement it for themselves—the zero-sum game called “Funnelhacking”. In this episode, you’ll learn why most funnelhackers aren’t successful (at least in the long-term) …

Creating Irresistible Offers Quickly

When you first get into marketing, it’s easy to feel like your goal is miles away. People say you need all sorts of technology, tools, software, sophisticated marketing strategy, several up, down and cross-sells, a mentor and whatever else they’re trying to sell you at the moment. While these things can help, you first need …

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