Starting a newsletter business is a great way to make money and share what you know with others.
But to make it work, there are three big things you need to focus on: getting readers, finding a place to send your emails from, and writing good content. Let’s go through each one step by step.
Getting Readers for Your Newsletter
Your newsletter won’t go anywhere if no one reads it. That’s why the first step is to figure out where your readers are online.
Are they watching videos on YouTube? Engaging on LinkedIn? Hanging out in Facebook groups? Or maybe they like reading articles on Medium?
Once you know where they are, you can go there and start sharing helpful stuff to catch their attention.
For example, on YouTube, you can make short videos with tips about your topic. On LinkedIn, you can jump into the comments. If you’re on Facebook, join a group where people are talking about your topic and share your advice.
Want to know a secret to get people to sign up?
Ask them to. In all seriousness, you would be shocked how many people don't ever tell people about their newsletter.
You can build it, but if you don't tell them about it they won't come.
Picking a Place to Send Your Emails From
Once you have readers, you need a tool to send them your emails and keep track of your subscribers.
This is your email service provider. There are many options to choose from when it comes to this. If you are looking for simplicity with great money making features I recommend BeeHiiv.
These platforms help you collect subscribers, send newsletters, and even monetize your audience.
Writing Emails People Want to Read
The last step is creating emails that your readers will love. Don't over think this.
I use a Micro-Newsletter Method, which I will dive into a future email for you on.
Here are the 4 things your emails should do:
- Give value: Teach your readers something new or help them solve a problem.
- Show your personality: Write like you’re talking to a friend. Share your thoughts and stories to make your emails fun and personal.
- Build trust: Be honest and consistent. If people trust you, they’re more likely to stick around and support your work.
- Make an offer: This doesn't have to be every newsletter, but don't be scared to ask your subscribers to do business with you.
For example, if your newsletter is about healthy cooking, you could share easy recipes or tips for saving time in the kitchen. Add your own stories about how you use these tips in your life to make it more relatable.
And then say… “If you liked this recipe you should checkout my book” Starting a newsletter might seem like a lot of work, but if you focus on these three things… getting readers, choosing a good platform, and writing great emails you can build something amazing.
So if you aren't using a newsletter or maximizing the one you have then checkout my Newsletter Empire book.
It Reveals How to Rapidly Grow a Highly Engaged Email List And Have Advertisers Lined Up To Pay You.
