Let’s talk about the “bad months”…
Those months when your revenue drops and you start to panic…
That’s normal. We all go through those seasons.
But you gotta be smart about how you handle them…
You see, a lot of times, when things get lean or the economy seems shaky…
People start to shuffle their marketing budgets into “safer” buckets…
But that’s 1000% the wrong move.
Think about it; marketing is how you spread your business to new customers.
And that’s especially important when times are tough.
If you put your money into savings instead, how will people hear about your business?
How are you going to attract the attention of your market?
I always tell people, if your revenues dropped, why the hell would you stop marketing?
Why wouldn’t your first priority be to generate more clients?
And you know what?
I found out why…
People almost always cut their marketing budgets because they get caught up in the drama of the situation.
Instead of focusing on the data that that leads them to a smart decision.
If you know the data of what’s going in and what’s going out…
You’ll understand that your marketing campaigns generate revenue.
Now, you might be able to drastically improve your marketing.
But it should NEVER get cut.
Unfortunately, many businesses feel the need to cut their marketing because they are not using their budget strategically.
They want to dip their toe into every kind of online marketing there is…
They put a few bucks into Google, then YouTube, then Facebook, and SEO and before they know it…they’ve blown their entire budget with no solid results to show for it.
Instead, they should identify their most profitable returns and double down on those sources.
Market smarter – not harder.
I went through this myself in 2020.
It was a challenging year across the board…
Many businesses were hit hard and cut their marketing as a result.
I chose to do the opposite.
Knowing it was only a cycle, I put everything into my marketing…
And grew our revenue by 300%.
Doesn't that make more sense than hunkering down and hoping to survive?
The best part is that my clients have seen massive growth just like that.
And in 2023, I've decided to partner with a few clients again…
To dial in their marketing and help them create automated selling systems that attract and convert leads in effortless and predictable ways…
So despite all the fears of recession, they can defy all the odds and make (at least) $1MM this year.