Skip to main content

How to make better business decisions

Have you ever made a decision based on emotions instead of data?

Yeah, me too.

Now let me ask – how many of those decisions turned out well?

Not many, I assume…

Whether we like it or not, responding with emotion is only natural. 

Even if we know those decisions could drag us into trouble…

See, the thing about good decisions is they always avoid drama and focus on the data. 

Think about your favorite success story…

More than likely – the secret to that person's success was their ability to block their emotions and let the numbers do the talking. 

Numbers don’t lie…

Numbers don’t have egos…

Numbers don’t have agendas…

Number only show you what is and what can be done.

And the good news is that success is easier to achieve in our data-driven world than ever. 

If you’re launching a product, offer or business – you can reverse engineer the numbers to determine what you need and how likely you are to succeed. 

I ask myself questions like:

  • How many clients do I need to generate my revenue targets?
  • When will I hit my break-even point?
  • How much should I charge for my product?
  • What kind of profit can I expect over the next quarter?
  • How many leads do I need to gain momentum?

These are relatively simple questions, but they answer key questions that can help you decide if your new plan will work or not. 

Hope that helps…

In business, we’re required to make lots of decisions. 

So the next time you're tempted to respond with emotion – remember how much better off you'll be if you respond with data instead. 

One more thing – when it comes to marketing – data is 100% king. 

You’re dealing with paid traffic, sales funnels, cart values and a million other cost/benefit scenarios. 

You can not afford to get the numbers wrong. 

I’m passionate about helping coaches, consultants and course creators dial their marketing in like a fine-tuned, lethally accurate, money printing machine.  

Yeah, there’s always a level of risk in business.

But my goal is to ensure your marketing isn’t one of them.