What if you took the reins of your audience, and actually OWNED your ad space – eliminating all the frustration, over-saturation, and inconvenience that comes with renting your audience?
By growing an email newsletter, you can slice off a piece of that $330+ billion dollar ad spend pie.
Because when you can offer the chance for an advertiser to put their ad in front of your ultra-targeted, highly responsive niche audience…
In a medium that is optimized for focused reading (email)…
Sandwiched between valuable content that readers have requested to see…
With the stamp of approval from a trusted publisher (YOU), giving even more 3rd party credibility to the offers being advertised…
…you can see how appealing it’ll be for potential sponsors to buy ad space in your newsletter.
And that’s in the short term.
Sure, building your own Million Dollar Newsletter will allow you to multiply your revenue with little-to-no additional overhead or time investment…
But if you’re like most entrepreneurs, you don’t want to be chained to your business for the rest of your life.
And that’s the real upside of owning a Million Dollar Newsletter…
It sets you up for a graceful exit.
Look at the story of The Morning Brew, for instance…
Co-founders Austin Rief and Alex Lieberman started their newsletter in a college dorm, and quickly found themselves sitting on a gold mine of sponsorship revenue.
In a matter of just a few years, they’d grown their newsletter base to over 2 million subscribers –
Giving them the bargaining power to strike a deal with Business Insider, selling Morning Brew for a whopping $75 million – a return of 100x on their humble start-up budget.
Another example of the massive potential of newsletters is Sam Parr’s “The Hustle.”
Starting from scratch with almost no media experience, Sam launched The Hustle in 2014 with a unique approach.
As the newsletter soared in popularity, the subscriber base grew exponentially, and sponsorships followed suit.
Eventually, he caught the attention of Hubspot, who bought him out for more than $20 million dollars.
Then there’s the example of The Peak.
Focused around the Canadian business news niche – they sent their first newsletter on July 16, 2020 – and just 3 years later, were able to sell it for $5M.
I could go on and on but…
These examples alone prove the immense potential of the newsletter.
And when you look at the global email marketing industry as a whole, expected to grow to nearly $18 billion by 2027, there’s really no arguing with it.