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Streaming Services, Content Creation, and Micro-Commitments

Strap in as we venture into the realm of impactful content creation, sharing our insights on how to get into the groove and make your mark. Whether it's about tailoring your content for your audience or setting yourself apart with emerging trends, we've got plenty of nuggets of wisdom to share.

Switching gears, we delve into the dynamic landscape of the movie industry, shaken up by the advent of streaming services. We chat about how these platforms are revolutionizing audience targeting techniques, using Marvel's superhero success story and DC's struggles as case studies. And it doesn't stop there; we also broach the topic of harnessing the power of Hulu ads to extend your reach.

Finally, we wrap up the episode with a deep dive into the compelling concept of micro-commitments. Discover how these tiny actions can secure a consumer's attention, build trust and skyrocket your conversion rates. We even share some personal tips on using micro-commitments to ignite momentum in your life. Plus, we address the ‘bro code' of information sharing – because when you find valuable content, it’s only right to hit that like button, drop a comment, and share the love. So, tune in for an enlightening conversation packed with useful takeaways.

Show highlights include: 

  • Creating engaging content that resonates with your viewers [(0:31)]
  • Being yourself in the content you make [(6:08)]
  • Don't let this stop you from creating content [(7:21)]
  • How to find your audience [(8:15)]
  • The streaming service's impact on movie theaters [(18:44)]
  • The value and importance of micro-commitments [(25:49)]
  • Why you need to achieve marketing congruency [(28:26)]